Showing posts with label rumor. Show all posts
Showing posts with label rumor. Show all posts

Saturday, June 19, 2010

Apple tablet rumor roundup: future of media edition

The sketchy Apple tablet rumors have continued apace in the past few days, and rather than hit you with each bit of fluff as it comes in, we're going to be rounding them up from now on. Today's edition builds on earlier reports that Apple's trying to drag print media kicking and screaming into the future, with whispers that Apple execs recently met with Australian media execs to pitch them on new ways to distribute their content on a device "small enough to carry in a handbag but too big to fit in a pocket." Apparently the deal involves a 70/30 revenue split, just like the iPhone App Store -- and unlike the insane 30/70 split Amazon demands on the Kindle, which Apple executives called an "unattractive industry structure" during an investor event a few days later. Of course, Apple tends to say it's not interested in something right before it enters the market, so read that as you will. And finally, China OnTrade today posted up an "Apple iPhone 4 Generation Midboard," which would be a totally boring piece of plastic with no connection to anything... except these guys managed to score some iPhone 3GS parts way early as well. Is this just junk, or is it is really a new iPhone leaking months and months early? Or maybe just leftovers from a camera-equipped iPod touch that never was? Or... is this also some random part of a new tablet? No one really knows -- which is why we're sticking it all in this post and moving on with our lives.

Read - Apple pitches to Australian media
Read - Apple execs call online print media "unattractive"
Read - China OnTrade iPhone 4 Generation midboard 42

Apple rumor roundup: pipe dreams, Lala's role and Verizon's iPhone 4G

In case you haven't noticed, things are getting out of hand in the world of Apple rumors. Frankly, it's all we can do to read another one and trudge onward, but hey -- we've no problem with folks putting their reputations on the line here. Let's dig in to the latest pair, shall we?

The rumor: Apple's acquisition of Lala will actually lead to customers having access to an "online locker" for multimedia. This could be a cloud storage location for one's iTunes library, enabling them to have access to their jams and vids even when away from their at-home storage. The trick is that the cloud would only hold the metadata, and streaming would originate from somewhere else on Apple's end.
Our take: Okay, so we want to believe. Just imagine if your next Apple tablet or iPhone knew exactly what songs you owned in iTunes, and at a moment's notice, you could tap into the iTunes store and stream full, unedited versions of those songs from anywhere. Amazing, no? Problem is, the bulk of iTunes libraries aren't made up of content that was purchased in iTunes (or purchased at all). It seems that the best Apple could do would be to negotiate streaming deals for content you've actually purchased within iTunes, which results in a half-baked user experience. Last we checked, Stevie J wasn't much on half-baked user experiences.

The rumor: Astoundingly, the mythical Apple tablet won't be the company's "one more thing" next week; instead, it'll be a refreshed iPhone... that works on Verizon Wireless. Oh, and iPhone OS 4.0. So says Canaccord Adams analyst Peter Misek, anyway.
Our take: Ha! Apple has never been one to showcase too much at one time, and we're guessing that the outfit would be smart enough to withhold a new iPhone introduction for a separate press event. We don't doubt that a Verizon iPhone is in the works (though an LTE version will be at least a year or two out), but there's no way Jobs steals the tablet's thunder by giving every rabid iPhone user hot sweats when considering the switch to Big Red. Bottom line? Don't bank on it.

At this point, we reckon everyone would be best served by taking a huge step back, a deep breath and one of those so-called "chill pills." Next Wednesday ain't so far away, now is it?